My name is Dirk Ebener, and I am the founder of The Scotch World®. I started the website 'The Scotch World®' to share my passion for scotch and whisky with family and friends worldwide. I wanted them to understand that scotch is a fantastic product, with hundreds of years of history, providing jobs to thousands of families, and why enthusiasts like myself would develop that passion. I noticed that it could be difficult for enthusiasts and consumers to find a website that educates about the scotch and whisky industry, introduces easy-to-find and affordable scotch recommendations, lists events and festivals worldwide, and provides a summary of industry news.
I am in the process of relocating to the beautiful North Georgia mountains, about two hours north of Atlanta, tugged into mountains with plenty of nature around. I will continue to travel in North America and the world to learn, taste, and enjoy a great selection of Scotch and Whisky.
Over the last 27 years I had numerous opportunities to travel the world and learn about food, drinks, deserts, and the cultural importance in the world of food and beverages. Understanding and respecting the country’s food and beverage culture is critical.
I started my journey with a Glenfiddich 18 year and was able to enjoy scotch, whisk(e)y, and bourbon all over the world. The business dinners and after hour receptions in China with Johnny Walker Red and Black label, Glenlivet and Aberlour, or a lunch or cocktail reception in India with Paul John Single Malt or Amrut Peated Single Malt. Spirits continue to increase their market share. Irish whiskey is the fastest growing spirits segment in the US market. This segment has seen almost 15% growth over the last five years. Interesting is also the fact that the so called “super premium range” (over $30 bottles) is driving the sales.
The Scotch World® is reaching scotch and whisk(e)y enthusiasts, distilleries, businesses, and industry leaders worldwide. When I launched this website in March 2020, I shared my passion with family and friends worldwide. Little did I know and imagine that the website would reach people in 62 countries and over 660 cities on five continents in just over two years. I will continue to inform our audience with news and insights about our industry.
Thank you so much for being interested and sharing your passion with me!!
We will introduce different scotch options at every meeting, and have members evaluate and discuss their experience. If you would like to share your favorite Scotch or spirit, please feel free to bring it to one of the meetings. You might leave with an empty bottle.
Meet with other enthusiasts and share your passion for Scotch. If you are unable to attend, we will share photos, evaluations, and other facts on the website.
The Scotch World® Team will organize several "Whisky and Food Pairing" events throughout next year. We look forward to introducing the 'Water of Life' to enthusiasts.
Contact us for details and how your business can become a beverage sponsor.
There are over 3,500 pubs in London. According to the House of Commons Library and the British Beer and Pub Association (BBPA), there were 47,200 pubs in the UK in 2019. The information states that 23,400 of these pubs were independent, 13,900 were owned by Pub Companies, and breweries owned 9,900. From 2019 to 2020, London had a 1.1% increase in pubs. Yorkshire and the Humber and Wales also saw increases in the number of pubs.